avery avenue
Brand Identity & Website Design
2024
WHAT WAS THE GOAL of the project?
Sallford is an established tennis club with legacy. But what they didn’t have? A brand that resonated with the next generation. They came to us looking to modernize — to keep their reputation, but evolve the experience.
Our job was to create an identity that felt active, elevated, and worthy of the world’s moodboards.
We knew this couldn’t be another basic “handbag rebrand.”
The Stats Don’t Lie
Since relaunching their brand, Sallford didn’t just get compliments — they got conversions. The new identity sparked a wave of interest and energy that reached far beyond their existing members.
3x Growth
+40% increase
Waitlist-only
in social engagement
in membership inquiries within 60 days
status for fall programs
Next Project
“Working with Avva was the best decision I’ve made for my business.”
They didn’t just give me a pretty logo — they built a brand that feels like me but looks 10x more elevated than I ever imagined. Every time I share my site or visuals now, people stop scrolling. That’s what Avva does — they make brands impossible to ignore.
Simone Duff
Founder, Webflow
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